Problem before product
Understand the real challenge before proposing features.
About LatUp
Built for founders who need clarity before code.
LatUp began with a mission to support founders and is evolving into an AI Venture Studio connecting human insight, commercial validation, product strategy and selective execution.
Why we exist
The people closest to a problem often understand the opportunity.
They may not yet know how to structure, validate or build the right product. That gap can lead to premature development, unnecessary features and solutions that miss the commercial problem.
LatUp exists to bridge that gap—turning specialist knowledge and founder insight into a clearer, evidence-led product decision.
Our principles
What guides every opportunity.
Evidence before investment
Test the assumptions before committing significant time and capital.
Strategy before software
Technology should support a viable opportunity, not substitute for one.
AI with purpose
Use AI when it creates measurable value, not because it is fashionable.
Build selectively
Focus resources on opportunities that demonstrate genuine potential.
Human judgement matters
Use technology to strengthen decisions while preserving founder, customer and expert judgement.
Core team
Venture formation and execution.
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Fabian Lopez
Founder & AI Venture Architect
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Ricky Tana
Venture Operations Lead
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Advisory team
Financial and partnership perspective.
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Celine Nguyen
Investment & Financial Strategy Advisor
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Owen Matheson
Strategic Partnerships & Community Advisor
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Begin with the problem
Bring the problem. Leave with a clearer path.
Share the problem, insight or opportunity you are exploring. LatUp will help determine the most valuable next step.